All parts of the sermon function like a call and response: each initial question answered, each named problem affirmed, each element finding its conclusion in the sermon’s intentionally crafted end. What are you inviting your listener to understand or believe more deeply? Why does it matter? Every word of the sermon lays the path to those answers.
“Both preaching and advertising struggle to get a message across in a world cluttered with noise that makes it hard for anyone with ears to hear. Because of this common struggle, the two communicative disciplines share a lot of the same concerns and methods. This means that a lot of what I learned was less of a radical re-thinking of preaching and more a confirmation of some standard elements of homiletical methodology to which advertising methodology offered some new nuance.”
