In an increasingly unchurched and biblically illiterate society, preaching is the only biblical education many ever get.
Preaching is also a primary factor in many newcomers' decision about whether to return for a second visit.
As a result, the quality of your sermons matters both to your congregation's spiritual growth and to your church's ability to become a spiritual home for those seeking one.
That sounds like a lot of pressure, particularly when preaching is only one part of the job. Fortunately, it is possible to improve and grow in your craft.