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Preaching + Advertising? (A Guest Post)

“Both preaching and advertising struggle to get a message across in a world cluttered with noise that makes it hard for anyone with ears to hear. Because of this common struggle, the two communicative disciplines share a lot of the same concerns and methods. This means that a lot of what I learned was less of a radical re-thinking of preaching and more a confirmation of some standard elements of homiletical methodology to which advertising methodology offered some new nuance.”

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Craft, Holiday/Special Sermons Lisa Cressman Craft, Holiday/Special Sermons Lisa Cressman

A Stewardship Sermon Series on Psalm 50:14 (Part 2 of 2)

This is the second of a two-part blog series , “A Four-Week Stewardship Sermon Series on Ps. 50:14..” The sermon series is titled “To Know God Is to Thank God.”

Psalm 50:14: “Offer to God a sacrifice of thanksgiving, and make good your vows to the Most High.”

  • Week One: Offer to God

  • Week Two: A Sacrifice of Thanksgiving

  • Week Three: Make Good Your Vows

  • Week Four: To the Most High

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The Books I’m Taking on Vacation: Summer Reading Suggestions for Preachers

As I prepare to go on vacation in July, not only am I making my reservations and making lists of the various types of clothes I’ll need, I’m also collecting books! I collect and read a wide variety of topics because all of it informs my preaching. Some books help me grow as a person. Some help me revel and delight in God’s creation and humans’ imaginations. Some help me better organize my life. And all good writing, regardless of genre, helps me grow in my craft. Here’s what’s on my summer reading list.

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Craft, Holiday/Special Sermons Lisa Cressman Craft, Holiday/Special Sermons Lisa Cressman

How to Tell the Story—a Simple Structure for Holy Week, Easter, and Every Sermon

A year ago I wanted to help you prepare for Easter with a series about this simple, save-you-time, quick-to-craft, sermon structure to discern and organize your message. But COVID-19 disrupted everything. I then turned my attention toward preaching into the crisis—and was never able to return to this helpful content. So now, I’m resurrecting the post to show you how to employ this simple story-structure process for Easter (or any sermon).

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Craft Lisa Cressman Craft Lisa Cressman

On Preaching Politics and the Way of Christian Love: The Example of Bishop Curry

Preachers find themselves in a conundrum: listeners perceive sermon messages that address the ills of our current culture—like racism, climate change, or wearing masks—as subjects unbecoming to the pulpit. I want to offer an example of a recent sermon that effectively navigates this challenge. Read on to see how preachers can cast a vision for God’s kingdom on earth as it is in heaven, particularly as it relates to our present struggles.

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